The coming-of-age drama "The Summer I Turned Pretty" has transcended its teen romance origins to become a global phenomenon, captivating a significant audience of millennial women. Despite its young adult roots, the series, based on Jenny Han's novels, has garnered millions of viewers, with its primary demographic being women aged 25 and older. The show's exploration of first love, heartbreak, and the transition into adulthood resonates deeply, sparking widespread online discussion and fan engagement.

A Nostalgic Escape

• The show taps into a powerful sense of nostalgia for millennials, reminding them of the teen dramas and intense romantic narratives they grew up with in the 90s and 00s.
• The soundtrack, featuring artists like Taylor Swift, Olivia Rodrigo, and Phoebe Bridgers, further enhances this nostalgic appeal, with many fans creating compilations and speculating about potential music drops.
• This emotional connection is described by dating coaches as a form of "emotional time travel," allowing viewers to revisit the intense feelings of first love in a safe, fictional space.

The Appeal of Idealised Romance

The series' portrayal of emotionally articulate and deeply feeling male characters, particularly Conrad Fisher, has been a significant draw. These characters offer a fantasy of being pursued by men who are not only attractive but also emotionally intelligent, a stark contrast to the complexities of modern dating.

Fans have enthusiastically embraced the show's narrative, creating dedicated online communities. This includes detailed analyses of character interactions on platforms like TikTok, themed watch parties, and even themed events like "Cousins-style dinners." The intense fan engagement has led to passionate debates, such as the popular "Team Conrad" versus "Team Jeremiah" divide, highlighting the show's ability to foster a strong sense of community among its viewers.

More Than Just a Love Triangle

While the central love triangle between Belly and the Fisher brothers is a key element, the show's appeal extends to its nuanced depiction of adolescent feelings and the inevitable challenges of growing up. The series tackles themes of loss, family dynamics, and the often-confusing journey of self-discovery, which resonate with viewers navigating their own adult lives.

The show's success demonstrates a cross-generational appeal, proving that compelling storytelling and relatable emotional arcs can captivate audiences far beyond the intended demographic. "The Summer I Turned Pretty" has become more than just a television series; it's a cultural touchstone for many millennial women, offering both escapism and a poignant reflection on formative experiences.